A Pet Lover Creates Dog Collar Tag That Helps Owners Quickly Reunite With Pets


A pet lover creates innovative collar tags, called Fido Alert, that help dog owners efficiently and quickly reunite with their lost pets.

John Bradford, Founder and CEO of Fido Alert tells Texoma’s News, “Years ago, I’m like, why isn’t there a more instantaneous process to connect pet owners with lost pets?”

So, here’s how Fido Alert works: You register your pet’s information on their website – including their name, breed, photos, and any features that will easily help identify the dog.

You can then add up to 10 emergency contacts, with their email address and phone number, to your dog’s profile.

After registering, your dog will then receive a tag with their name and a unique ID on it. “Our website and a QR code make it easy for the finder to quickly alert you that your fur baby has been found,” Fido Alert explains in a video.

After the QR code is scanned, Bradford further explained, “We collect their (the finder’s) name and number and we text it to all ten people and all of them get an instant text message.” 

What sets Fido Alert is that it is straightforward, and doesn’t require an app or any special software for both the owner and finder – all you need is a smartphone with a QR scanner.

Another noteworthy feature is Fido Alert’s “Digital Flyer”. Once you mark your pet as lost, Fido Alert will create a dedicated web page for your pet that includes necessary information such as their name, photos, time and location they were last seen, etc.

This web page’s link can then be quickly shared to family and friends through text or email, and can be easily posted on social media platforms.

While Fido Alert dog collar tags aren’t a replacement for microchips, they offer an easier and more straightforward way of finding your lost dog.

So, if you’re looking for an extra layer of protection for your dog on top of their microchip, then Fido Alert might be what you’re looking for.

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